Introduction to Radio

BBC Sounds
Read this Guardian feature on the launch of BBC Sounds and answer the following questions:

1) Why does the article suggest that ‘on the face of it, BBC Radio is in rude health’?
It suggests this because it has half the national market, with dozens of stations reaching more than 34 million people a week. They mention a range of statistics, one of which being that Radio 2 reaches 15 million listeners a week. However, audiences now are engaging in platforms and services such as spotify and TV/Film services such as Netflix, which personalise and cater to their wants.

2) What percentage of under-35s use the BBC iPlayer catch-up radio app?
Only 3% of Britons under the age of 35 used and listened to this app. This shows that they were relying on older people and generations to provide their audience.

3) What is BBC Sounds?
An app and website that will bring radio live streams, catch-up services, music mixes and podcasts together in one place. It has personalised recommendations that they hope will push audiences to see and listen to content that they haven't been exposed to before. 

4) How do audiences listen to radio content in the digital age?
Radio is mainly listened to online. In terms of age demographics, a lot of older people listen to the radio, and they're the sole listeners. 

5) What does Jason Phipps suggest is important for radio and podcast content aimed at younger audiences?
He says there is a need to reconsider the entire tone of how the BBC tells stories, shifting away from rigid formality if it wants to attract the precious under-35 audience: “It has to be a warmer, more story-led journey. You need to report the very personal experience of it.

6) Why does the BBC need to stay relevant?
Because it's important and it valued by licence fee payers.  





7) What content does the BBC Sounds app offer?
It offers music, news, drama, documentaries, true crime and comedy.

8) How does it link to BBC Radio?
The app lets you click onto any live BBC Radio station. 
9) What are the criticisms of the BBC Sounds app?
One of them was that the search bar isn't sensitive enough, it only shows a few shows, not a large range. Also, there isn't a lot of content on there - some shows only have some episodes.

10) Two new podcasts were launched alongside the BBC Sounds app. What are they and why might they appeal to younger audiences?
End of Days and Beyond Today. 

ShoutOut Network

Read this Huffington Post feature on the Shout Out Network and answer the following questions:

1) What is the ShoutOut Network?
It's a growing podcast network that launched in 2015 with their flagship show Melanin Millennials, which focuses on socio-political issues for millennials.

2) What podcasts are offered by the ShoutOut Network?
They offer pop-culture literature podcast Mostly Lit, carefree comedy duo Two Fools Talking, theatre and music aficionados Artistic State of Mind and brand new football show Top 4mation. 

3) What audience do they reach?
They reach 20,000 listeners per month, with 92% of these people from Black, Asian and Minority Ethnic communities. 



4) What are the 2015 statistics on podcast listening in the UK?
3.7 Million adults listen to podcasts which is 6.5% of the adult population. 

5) The article suggests podcasts are ‘picking up more steam’. Do you think podcasts the future of radio?
Potentially, yes. podcasts put the decision making in all into the listeners hands. Due to the numbers of podcasts out there, it adds a lot more choice and makes it easier for someone to choose exactly what it is they want to listen to. With radio, this wasn't possible, as stations and shows were limited within that. People are more willing to go out of their way to educate and enlighten themselves on topics they hold dear to them or simply because they are aware it's important to learn more about what's going on in the world. Podcasts are a way in which this becomes possible.


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