Mr Bush

Social and cultural context 1) What other projects has Common been involved in? Common is part of the "Knowing is Beautiful" movement which supports HIV/AIDS awareness. He is the founder of the "Common Ground Foundation" which is a non-profit organisation which sets out to empower underprivelleged youngsters to become better "citizens of the world". They develop leadership skills and qualities, educational development, creative expression and also includes a book club to encourage the youth to read more. 2) What is the 13th Amendment of the American Constitution? 13th Amendment  to the  U.S. Constitution . The  13th Amendment  to the  Constitution  declared that "Neither slavery nor involuntary servitude, except as a punishment for crime whereof the party shall have been duly convicted, shall exist within the United States, or any place subject to their jurisdiction." 3) What were the Black Codes? The  Black Codes  were laws passed by South

1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: Some strong points and a good writing style for Question 3  EBI: Revision is necessary, Postmodernism i'm was not attempted, lacks detail, examples and media terminology. 2) Read the  whole mark scheme for this assessment  carefully. Identify at least  one  potential point that you missed out on for each question in the assessment (even if you got full marks for the question). Q1: Intertextuality was used through the referencing to different genres. The background is almost space (sci-fi); the silver symbol in the background alludes to comic books, the woman on the left suggests martial arts or kung fu movies Q2: Chicken successfully used the film festival circuit to gather critical acclaim and build up positive publicity for the film. Q3: All media production is conditioned by the dominant ideology, the value system and perceptions of reality, The c

1) How does the  This Is America  video meet the key conventions of a music video? The camera movement follows Childish Gambino in order to create a narrative within the video. Different aspects of mise-en-scene are used to develop the narrative such as his clothing. However the video doesnt have alot of short, fast paced edits which are commonly used but this is because of the focus on narrative in both the lyrics and within the actual video. The artists wants the viewer to notice the intertextual references so there isnt alot of editing. There is also high quality studio lighting which gives the video a professional feel.  2) What comment is the video making on American culture, racism and gun violence? The music video is a satirical play on events which happened in America. Childish Gambino makes intertextual references to events such as the killing of black people while singing in the church. Using satire raises awareness through the way it is being mocked. An example of thi

Music video Conventions? Intertextuality? Audience pleasure? Joyner Lucas- "I'm not Racist" This music video doesn't  have a lot  of key conventions as it doesn't  have fast paced editing, however this is because of the lyricism within the video. There is quite a lot of camera movement as it circles the characters. There is a reference to Donald Trump as his campaign hat "Make America Great Again" is seen on the white character. This is to fit in with a stereotype of a racist white person which fits the narrative of the video and the song. Audiences may gain pleasure from this video as it addresses 2 different viewpoints. A viewer may hear a viewpoint they agree with so they can identify, however they see the other side of the debate. ·            What’s your personal response?  Personally, i think that the video is quite revolutionary aswell as the lyrics within the song. The subject is a sensitive m

1) What is the purpose of a music video? A music video is a message to the audience which is meant to  entertain. The  main purpose of a music video is to promote artists and promote brands. But it's mainly to promote the track. A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. 2) How has the digital age changed the production and distribution of music videos? The digital age has made it easier to create and produce music videos. The rise of social media allows anyone to make a music video using only their phone. Easy access to the internet allow anyone to upload and distribute their video. Because of this, more low budget videos can be created opening opportunity to more people. 3) Which three major record labels are behind VEVO? What is VEVO and why was it created? Universal Music Group, Sony and Warner Music. The purpose behind Vevo was to create a streaming service for music videos in order to attract