Introduction to Radio
BBC Sounds Read this Guardian feature on the launch of BBC Sounds and answer the following questions: 1) Why does the article suggest that ‘on the face of it, BBC Radio is in rude health’? It suggests this because it has half the national market, with dozens of stations reaching more than 34 million people a week. They mention a range of statistics, one of which being that Radio 2 reaches 15 million listeners a week. However, audiences now are engaging in platforms and services such as spotify and TV/Film services such as Netflix, which personalise and cater to their wants. 2) What percentage of under-35s use the BBC iPlayer catch-up radio app? Only 3% of Britons under the age of 35 used and listened to this app. This shows that they were relying on older people and generations to provide their audience. 3) What is BBC Sounds? An app and website that will bring radio live streams, catch-up services, music mixes and podcasts together in one place. It has personali