Statement of Intent

 I am aiming to reinforce stereotypes but put them in a context which is different to the way they are portrayed within mainstream media in order to draw sympathy from the audience. I intend on doing this through the reasoning the characters give for their actions. The conflicts that happen within this scene will cause audiences to think about how they would react in the same situation which allows them to relate to the characters. It will appeal to an audience in the age range of 14-25 as the surroundings and themes within the film will be familiar to them and something they are used to seeing. If it isn't, as they live in the same environment, they will be seeing another persons viewpoint on controversial issues that are in urban London. 

Within the short dialogues the characters have with each other I will try to create a narrative behind each character which outlines their personalities and different situation in a brief manor. Different decisions will be made which lead to the final outcome. I was inspired to create this coming of age drama by the Kidulthood trilogy films as they relate to issues within lower to working class London. As there arent any females within the any of the scenes, i find that the audience may be mainly male as they will be able to relate to it more. Within these urban coming of age dramas, I noticed that they use mostly natural lighting in order to deviate away from making the film look too glamorised. 

Especially as this will be a low budget film, I wont have access to using studio lighting in most of my shots. The use of local popular culture such as music, slang and clothing. In my film scene, the focus will be more on the dialogue than the music because of the nature of the scenes. Uses and Gratification theory can be applied as the audience will have personal relations with the characters as they may be able to relate to certain characteristics they have, have had similar experiences or simply like a characters personality. I plan to film on an estate, on a football pitch and inside a house. Most of the scenery will be on an estate as this is where most of the characters will see and interact with one another. The football field will be primarily to focus on the protagonist and his best friend rather than involving more of the cast as they are the only characters who genuinely play football. 

The trailer would mainly be advertised on YouTube as it is an accessible platform in which a lot of people can view it. Another way of advertising a film such as this would be to find a way to incorporate certain scenes into music videos. This gives exposure as people who listen to cthe artist will see the trailer while listening to their favourite music, giving them more of a focus they would have to turn off the song to stop seeing scenes from the film. They would also question which film it is from giving the perfect opportunity to promote the film. Music stars also have leverage within youth popular culture, so by using them to promote it, the chances of success will be higher. As it is a low budget film, the best place for it to be would probably be on YouTube as it is free so more people can view it, increasing the potential views. Using social media will also boost the films profile as a lot of the target audience will be active on these platforms. Starting a trending hashtag across Instagram and Twitter would spread word quickly and prove an effective way of promotion. UK rap YouTube channels such as GRMdaily and Link Up Tv could distribute the film as the music used in the film will be on their channel. The music they distribute also covers similar experiences the characters in the film have so the themes in both the music and on the screen are similar. These two channels also play a big part within popular culture, especially at the target audience. Having them promote the film would also help allow it to reach a wider audience.