A Field in England 2
1) Summarise the article in 50 words.
2) What are some of the suggested audience pleasures for arthouse film?
3) Why do some audiences struggle with arthouse film? Refer to some media theory here (there are some important media theories discussed in the article itself).
4) To what extent is arthouse film only for the middle classes and older audiences? Why might this be the case?
5) What type of audience would A Field In England appeal to? What about Chicken?
1) Read this BFI Insight report into the release and reception of the film. What was the purpose of the report?
2) What was the budget for A Field In England?
3) What were the key numbers in terms of cinema box office takings, TV viewers, VOD and DVD sales?
4) What was the primary target audience for A Field In England? Does this surprise you? How does it contrast with your answer to question 5 in the tasks above?
5) What did the report conclude with regards to social media and the marketing campaign? How does this link to our Chicken case study?
6) Finally, what was the BFI's conclusion with regards to the unusual release strategy for A Field In England? Was it a success? What evidence is provided to argue this point?
1) The article is talking about Art house films and how they differ to mainstream films and how they may be difficult to understand. Also, how Art house films target a niche audience because only certain people will enjoy watching different films. The budget of Arthouse films is usually quite small meaning that they have to spend the money wisely and the narrative usually reflects that
2) It offers audiences pleasure as they reflect the culture of the country. An example being that the Field In England reflects British culture in a way not scene in hollywood mainstream films.
3) Some audiences struggle with arthouse films as they usually have a harder to understand narrative. It includes long dialogue and most of the time it doesn't end with a closing to the story, keeping it open to interpretation which can confuse some viewers.
4) To an extent this may be the case because usually, younger viewers enjoy thrillers and action. Most arthouse films don't have a lot of this. Younger and working class viewers may have shorter attention spans, so longer dialect and complex narrative can bore them
5) A Field in England would appeal to a middle class, older audience. This would appeal to a middle class audience as they would be intrigued to find out about the history of the country. Chicken would appeal to the same audience.
1)The report was created in order to evaluate the performance of the film. The report also explains the context behind the film's release, as well as the strategies used.
2)The total production budget was £316,879. The BFI contributed £56,701 to the budget.
VOD/ DVD sales: 1,462 sales - Blu-Ray outsold DVD
2) What are some of the suggested audience pleasures for arthouse film?
3) Why do some audiences struggle with arthouse film? Refer to some media theory here (there are some important media theories discussed in the article itself).
4) To what extent is arthouse film only for the middle classes and older audiences? Why might this be the case?
5) What type of audience would A Field In England appeal to? What about Chicken?
1) Read this BFI Insight report into the release and reception of the film. What was the purpose of the report?
2) What was the budget for A Field In England?
3) What were the key numbers in terms of cinema box office takings, TV viewers, VOD and DVD sales?
4) What was the primary target audience for A Field In England? Does this surprise you? How does it contrast with your answer to question 5 in the tasks above?
5) What did the report conclude with regards to social media and the marketing campaign? How does this link to our Chicken case study?
6) Finally, what was the BFI's conclusion with regards to the unusual release strategy for A Field In England? Was it a success? What evidence is provided to argue this point?
1) The article is talking about Art house films and how they differ to mainstream films and how they may be difficult to understand. Also, how Art house films target a niche audience because only certain people will enjoy watching different films. The budget of Arthouse films is usually quite small meaning that they have to spend the money wisely and the narrative usually reflects that
2) It offers audiences pleasure as they reflect the culture of the country. An example being that the Field In England reflects British culture in a way not scene in hollywood mainstream films.
3) Some audiences struggle with arthouse films as they usually have a harder to understand narrative. It includes long dialogue and most of the time it doesn't end with a closing to the story, keeping it open to interpretation which can confuse some viewers.
4) To an extent this may be the case because usually, younger viewers enjoy thrillers and action. Most arthouse films don't have a lot of this. Younger and working class viewers may have shorter attention spans, so longer dialect and complex narrative can bore them
5) A Field in England would appeal to a middle class, older audience. This would appeal to a middle class audience as they would be intrigued to find out about the history of the country. Chicken would appeal to the same audience.
1)The report was created in order to evaluate the performance of the film. The report also explains the context behind the film's release, as well as the strategies used.
3) Cinema box office takings: £21,399 in theatrical revenues in the opening weekend
TV viewers: 918,000 viewersVOD/ DVD sales: 1,462 sales - Blu-Ray outsold DVD
4) The target audience was similar to chicken (an ABC1 demographic). The content is a different aspect of history which a more educated audience would more likely be interested in.
5) The report concludes that the marketing campaign was highly innovative as it ensured that the film was reviewed as a major release. Although the report expresses the fact that the campaign was an "attacking, not a defensive strategy", it also suggests that the established reputation of Wheatley helped to advertise/market the film. His heavy use of social media helped to promote the film.
6) The strategy did prove successful. The film was released during summer, and the main concern was that the film would not receive as much attention due to all of the focus being on Wimbledon and Andy Murray. However, the film still managed to surpass its benchmark for total box office revenues. The forecast was £25,000 - £35,000, but the film actually generated £51,409.
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